Understanding how Growth Marketing can help your small and medium-sized enterprise (SME) in 2024 is of utmost importance. In order to achieve success, particularly in this challenging economic climate we are forced to implement creative growth marketing techniques to stand out ahead of our competition and lead the path for ultimate success.
Ads Generating PR: Clever Celebrity Associations
Create buzz through PR by crafting ads associating your product with well-known figures. For instance, Surreal Protein Cereal proclaimed that "Michael Jordon Loves our cereal." While it cleverly grabs attention, they didn't actually get Michael Jordon to endorse the company instead getting another person called Michael Jordon to endorse the brand.
How generating Buzz can be a growth marketing strategy for your SME
Ignite excitement and word-of-mouth with referral-driven campaigns offering valuable rewards. Much like PayPal and Revolut's cash incentives, encourage your users to refer friends in exchange for direct cash gifts. This strategy not only fosters customer loyalty but also sparks organic buzz around your brand.
Strategic Signage for Targeted Audiences: Meet Your Consumers Where They Are
Enhance your growth marketing efforts by strategically placing signage in locations frequented by your target consumers. For example, if you're a fitness app, adorn running tracks and popular paths with posters promoting your service. Directly engaging with your audience in their active spaces ensures your message resonates and drives user acquisition.
Trend-Jumping Ads: Aligning with Popular Culture
Leverage the power of popular trends to specifically target users and boost brand awareness. During events like the Met Gala, create ads that align with the trend, such as, "Life’s a gala—experience the glamour with us." Capitalizing on existing trends harnesses the attention they attract, helping your brand ride the wave of popular culture.
In the dynamic landscape of growth marketing in 2024, these innovative strategies—celebrity associations, referral-driven buzz, strategic signage, and trend-jumping ads—serve as powerful tools to propel your brand forward.
Embrace creative marketing in order to be able to hyper-target your audience and reach them more effectively and improve your advertising conversion rate
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