To effectively scale and grow your business in the coming your it is essential to stay up to date with the latest variety of different marketing trends. By incorporating the following trends and strategies you will be able to stay ahead of your competition and maximise your chances of a successful year ahead. Here are some of the most essential marketing trends to be aware of in the following year:
Referral based growth hacking
Branding
AI based marketing
ABC testing of marketing strategies
Referral based marketing trends in 2024
Referral-based marketing has been incredibly popular over time. It has become even more popular, however, in recent years due to the prevalence of technology and easy access to social media. This has made it much easier to implement and pass on referrals to friends and family members. As a result, growing your business has never been easier. With this reliance on technology and widespread use of social media platforms, referral-based marketing will allow for significant attraction going forward in the coming year. This trend has revolutionized the way many businesses market themselves and has revolutionized word-of-mouth marketing methods. By leveraging these referral-based systems, individuals are able to spread the word of different tools using the power of their platform. So, if you are looking to spread and grow your business, referral-based marketing might be the right place to start.
How to use your brand to leverage your SME in 2024
Branding is one of the most crucial aspects and fundamentals of marketing. It plays a crucial role in shaping the customer's experience, and a strong brand can make or break a company. However, despite its importance, it is often extremely misunderstood. I recently had the opportunity to engage in a discussion with some marketing graduates, and one of the most misunderstood topics was their understanding of branding. It is essential when starting or aiming to grow your company that you ensure you understand your brand positioning, architecture, and equity.
AI based marketing
Now let's address the elephant in the room - Artificial Intelligence (AI). Throughout 2024 we will see many marketing trends, we are going to see a number of different AI marketing services that are going to significantly benefit and grow SMEs. These services are going to be incredibly beneficial for companies as they assist them in every step of the marketing process, starting from research all the way to campaign implementation.
A/B testing
A/B testing has traditionally been referred to as showing two different variants and seeing which method performs better. This is going to be a epic trend throughout 2024 where we are going to see more and more smaller companies adopt this approach. A/B Testing is when you run multiple different small campaigns at once (for cheap or no cost) and see which campaigns perform better. You may do this in a number of different ways. But one of the more common ways of doing this is through quick Twitter or shorts, where you can quickly see which posts perform better than others. Then, you can double down and invest more time and resources into the posts that do better, which assists in directing your marketing efforts.
Looking for success for your small to medium business in 2024
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