Growth Marketing is essential for small businesses as it is one of the key things that can help them survive and grow. The classic statistic of seeing businesses fail is often due to the lack of understanding as to how they are going to grow or market their business. If they had access to the Growth Marketing Solutions for SMEs many may have succeeded.
It is imperative that before a business jumps head first into marketing they come up with a plan that is going to help them grow their business as planning for success is key when running a business.
Understanding the current small business landscape
In today's world, it is extremely challenging for small businesses to grow, especially with fewer and fewer customers coming in the door as more and more people try to save their money. Another challenge that many small businesses have is that they often don't have the know-how, budget, or time to hire someone to do marketing or upskill themselves in their marketing efforts.
How are you finding growth in your business?
Rapid growth
Struggling to grow
Shrinking
The fundamentals of growth marketing for SME's
When it comes to growth marketing, there are several key concepts that small businesses can implement cheaply and effectively.
Search Engine Optimization (SEO): Improve organic search rankings and visibility by optimizing website content, creating high-quality backlinks, and improving site speed and user experience.
Content Marketing: Attract and retain customers by creating valuable, informative, and engaging content such as blog posts, articles, videos, and other forms of content that address customer pain points and provide solutions.
Social Media Marketing: Connect with customers, increase brand awareness, and drive website traffic by developing a strong social media presence, engaging with followers, and sharing relevant and compelling content.
Email Marketing: Nurture leads and drive conversions by building an email list and implementing targeted email campaigns with personalised and relevant content.
Conversion Rate Optimisation (CRO): Optimise website elements, such as landing pages and call-to-action buttons, to improve the chances of converting visitors into customers through user behaviour analysis, A/B testing, and data-driven changes.
Targeting the right audience as an SME
It is essential for any business they fully understand who their audience is and how they are going to target them. In order to accurately target your customer groups it is essential that you know who your customer is and know where to find them. This is one of the key things that allows for small businesses to implement effective growth marketing for their business.
Craft a compelling message
The next step for small businesses is to ensure that you craft a compelling message that attracts the right audience. This is often done in the campaign planning stage which is where you can organise and specifically understand what key marketing strategies you are going to use to target your ideal audience.
Why do all this
Before engaging in any successful campaign as a business we must go through sufficient due diligence and planning to create a successful campaign. If we were to dive into marketing without any strategic plan or specific marketing campaign plan many campaigns would often fail and we wouldn’t see the success which small businesses deserve.
Learn how you can implement growth marketing solutions as an SME owner
Start seeing growth and success through successful growth marketing campaigns today with Ascendify. We will help ensure you see the success you deserve as well as expand beyond your wildest dreams. Book a free diagnosis and discovery session today.
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