Beyond the Logo: Unpacking the power of branding
Branding is more than just a catchy logo or a well-placed advertisement. It is the lifeblood of your business. It should be what your customers feel when they walk in the door of your business. It should involve your core values and should remain consistent across your entire organisation. All of this impacts how your customers interact with and treat your business.
**Branding done wrong**
**Branding done right**
Defining Your Image Through Branding
Firstly, branding helps define your image. It's the face of your company and is often the first thing potential leads (customers) see when dealing with your company. they encounter your product or service. This image should display what you want your customers to feel. For example, you may want your customers to feel trust and happiness when interacting with your brand. This means that when designing your logo and imaging your business should revolve around those core values.
Recognition: The Power of a Strong Brand
Branding helps customers recognise you. This comes down to more than just a logo but also the colours you choose. You should ensure that the colours are seamless across your branding. Our recommendation: stick to 3 core colours. I use this website which helps me choose the right colours:
Branding and its Role in Improving Brand Loyalty
Another crucial aspect of branding is improving brand loyalty. When customers feel a strong connection to a brand. A customer may decide that they want to stick with your brand for a number of different reasons but maintaining consistency across your brand can ensure that the customer always has the same experience. Its the same reason an individual will choose to have a Coca-cola instead of a Pepsi. This loyalty can translate into repeat purchases and a long-term relationship that benefits both the customer and the business.
How Branding Helps Improve Customer Satisfaction
Furthermore, branding helps to improve customer satisfaction. As stated above if your branding is key it will ensure that your customer has the same experience across your entire business. this will ensure that your customer satisfaction stays high. A strong brand will meet customer expectations and delivers on its promises, leading to a higher level of customer satisfaction.
The branding guidelines
The best way to ensure that branding remains a priority and we take advantage of all of the advantages of branding is to create branding guidelines. This is one of my favourite examples of branding guidelines done right, its nice and simple, and achievable for most businesses.
Need help with your branding?
If you are looking at improving your branding you are in the right space! Get help from our experts at Ascendify today!
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