There are a number of opportunities that automation provides to small to medium businesses. Tools such as Zapier and IFTTT can link different online services together to create a more cohesive experience for customers. They also can spread your content and the major benefit is that they are extremely simple to use.
The Benefits of Automation for Small Business
Automation can help to reduce the headaches that many small businesses face as it can diminish the small menial tasks that occur on a day-to-day basis. Tasks such as filling in spreadsheets and updating invoices as well as updating CRM data and posting on social media can all be simplified with these online tools. Using these online tools drastically helps these small businesses take advantage of their time and brings back freedom to their business.
Furthermore, automation can work 24/7 and they don’t require you to hire someone to manage and look after the process as it is run entirely off services and computers.
Almost in any business, there are a number of different tasks that take time and can easily be automated.
What can be automated in small businesses?
Almost every business can automate tasks. But, it is not something we can tell you what to automate. Instead, it requires you to look at what your day-to-day tasks are and see what you can do to save or make time. The easiest way we have implemented these tasks with clients is to ask them to write down what they are doing throughout the day. This may start out by using a sheet of paper to track exactly what they are doing. Alternatively, there is a free tool called Rize: which you can download here
Implementing these methods can help you identify which parts of your business take up lots of time and where we can start to automate.
What tools to use for your small business
There are a number of tools to use that can drastically improve your business and these are the ones we use
Zapier: we use this for a number of different tasks however, the main tasks we use this for are CRM management and automation. For us whenever a lead fills in information on our site we automatically have that connect to our CRM platform and their details get uploaded which then links to our email platform and a contact is created.
IFTTT: we use this for sharing and proliferating our social media content. This includes sharing posts from Instagram to other social media platforms such as Facebook, Twitter, and Pinterest.
If you don’t know where to start?
If you don’t know where to start get in contact with us today and we can do a free audit of your business to see what potential opportunities you have at your disposal.
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